(Beginner) Can demonstrate a theoretical understanding of the discipline of design research.

(Novice) Is learning the practice of how to conduct and collate generative design research and other evidence-based investigation techniques, with support and guidance from colleagues.

• Shadowed a more experienced colleague conducting a generative research technique

• Took notes or provided active support for a more experienced colleague conducting generative research (e.g. logistics & setup, recruitment coordination)

• Shadowed a more experienced colleague in the process of synthesising generative research insights

• Participated in the synthesis of generative research, alongside a more experienced colleague

• Trial ran a few tasks or activities from a generative research phase, under guidance from a more experienced colleague

• Demonstrated evidence of the generative design research process and artefacts / outputs (e.g. presentation, talk, sharing of evidence in a presentation and/or 1-to-1)

(Intermediate) Can conduct a variety of primary research into the client’s target audiences and business domain, to help reveal potential challenges.

(Expert) Can confidently diagnose key client opportunities by synthesising evidence efficiently and effectively, including those provided by secondary research.

(Master) Can weave compelling narratives around insights, provided from a wide variety of disparate sources of evidence.