Values & Vision

By Progression

The ability to hold a clear set of values and vision of where the company should be, providing a guiding light to follow when things get difficult.

Level 1

Is driven by short term goals, does not involve others in process

  • Business values: You have some sense of what values are important to the business.

  • Vision and mission: You have a sense of what a greater purpose for the business could be.

  • Alignment: You discuss business strategy and direction on an adhoc basis.

Level 2

Is able to think about non-financial elements of business, and involves others in discussion.

  • Business values: You have a good sense of business values, and can describe the business values when asked.

  • Vision and mission: You document a vision of where the co-founders want the business to be in 5 years, you document the mission which the business has undertaken.

  • Alignment: You have regular discussions around business strategy and vision. You sometimes need to resolve mismatched understanding of business goals.

Level 3

Has a known mission, vision and values, regularly involves other co-founders to ensure alignment.

  • Business values: You have extensive discussions with other co-founders over values and take steps to document them.

  • Vision and mission: You have extensive discussions around vision and mission and takes an iterative approach to refining them.

  • Alignment: You rarely discover different understandings of strategic matters such as vision, hiring and product. You follow a process for ensuring co-founder alignment over these matters.

Level 4

Is able to document, mission, vision and values and ensure they are at the core of decision making.

  • Business values: You frequently use business values to help with difficult decision making and as a tool for building co-founder alignment on contentious decisions.

  • Vision and mission: You use vision and mission as ways to motivate the team, attract new hires and win new customers.

  • Alignment: You follow a process for exploring areas of potential misalignment and resolving them before they can create tension.

Level 5

Builds a culture of values and vision led teams, helps other team members to understand and use these in day to day work.`

  • Business values: You create time on an annual basis for reflecting on whether the values are still relevant. You use them as a tool for communicating inside and outside the company.

  • Vision and mission: You create time for periodic reflection on the vision and mission, involves the whole team creation and adoption of vision and mission.

  • Alignment: Customers, investors and potential hires positively comment on co-founder alignment on business goals and vision. This alignment is seen as an asset to the company.

Build your first team in minutes

Get access to our library of templates and skills and invite your team, for free