Strategy definition & influence

By Intercom

PMs set strategy and influence others to think big about where we are headed and how we will get there

Level 1

Seeks to understand product area strategy. Typically works alongside a PM on a part or component of product strategy. Contributes and influences at the team level.

    Level 2

    Responsible for shaping product area strategy with close support from a manager. Can create/clarify strategy within unambiguous areas with guidance. Contributes and influences at the group level.

      Level 3

      Responsible for shaping product area / use case strategy with light support from a manager. Can create/clarify strategy within ambiguous areas with limited guidance. Contributes and influences across groups of teams.

        Level 4

        Responsible for shaping the most ambiguous & impactful strategies across teams, decomposing them and giving teams dedicated remits Can create/clarify strategy within very ambiguous areas with no guidance. Contributes and influences at company level.

          Level 5

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