(Beginner) Can demonstrate a theoretical understanding of the merits of divergent thinking prevalent in common design methodologies.
(Novice) Is learning how to explore ideas and investigate a variety of potential solutions, with support and guidance from colleagues.
(Intermediate) Can repeatedly iterate and improve on an established design solution, based on evidence and sound rationale.
(Expert) Can confidently explore and steward a broad range of radically different ideas and potential design solutions with clients and colleagues.
(Master) Has produced original, cutting-edge or innovative work, recognised by the industry through awards, accolades or reputational respect.