Evangelism
By Medium
Level 1
Represents Medium well externally, and influences individuals positively
E.g. Supported PR efforts by giving a quote or having a photo taken
E.g. Acted as a guide for a non-friend visitor to the office
E.g. Shared a Medium product launch post on Facebook
Communicates genuine and honest excitement about their work externally
Attends Medium-hosted events and talks with guests
Shares personal and organizational successes with their network
Level 2
Participates more centrally in small events, and takes simple actions that positively influence groups of people
E.g. Talked at a Women Who Code event hosted at Medium
E.g. Organized a short tour of the office by college students
E.g. Volunteered as a helper for CODE2040 writing workshop
Organizes positive small- or medium-sized events that bring people to Medium
Joined public Slack group and represented Medium appropriately, and well
Takes meaningful action to introduce people to Medium
Level 3
Works hard to positively influence large groups of people on their views of Medium
E.g. Built a durable, long-standing relationship with Code2040
E.g. Established close ties with Creative Commons
E.g. Represented Medium on a panel at a conference of industry experts
Writes blog posts about Medium that receive moderate traffic
Builds fruitful partnerships with external organizations
Mentors or participates in a high visibility way in an external organization
Level 4
Establishes Medium as an great, innovative company and workplace to the whole industry
E.g. Published “Why Content Editable Is Terrible” on the Medium engineering blog
E.g. Authored joint-press release with EFF on DNT
E.g. Published a paper on Medium technology in a peer-reviewed journal
Leverages significant following to evangelise Medium
Publishes material about Medium's organizational or technical innovations
Establishes themself as an industry thought leader who attracts talent
Level 5
Introduces Medium in a positive light to a wider audience outside the industry
E.g. Represented Medium in national televised media
E.g. Keynoted a conference with international attention
E.g. Published or interviewed in a mainstream newspaper or website outside tech
Drives recognition and adoption of Medium in significant numbers
Influences people with large audiences to talk about Medium positively
Delivers key messages to broad, mainstream audiences