Domain Expertise

By Progression

The ability to understand the wider context of an industry and marketplace in order to make high quality decisions around product and business strategy

Level 1

Has a basic understanding of the product's place in the industry.

  • Understanding of wider industry context: You have a basic understanding of how the product fits into wider ecosystem of tools used by companies in the target industry.

  • Understanding impact and benefits of solving the problem: You have a basic understanding of the immediate benefits of using the product.

Level 2

Is aware of close competitors and how the product adds value to customers.

  • Understanding of wider industry context: You are aware of competing products and companies.

  • Understanding impact and benefits of solving the problem: You can articulate the longer term benefits of using the product.

Level 3

Is able to have a good understanding of the industry and the specific types of customer the product can help.

  • Understanding of wider industry context: You have a good knowledge of competing products and companies and detailed understanding of how your product is better / different than them.

  • Understanding impact and benefits of solving the problem: You understand how to best deploy the product depending on the specific needs or attributes of the customer.

Level 4

Has a strong knowledge of industry and adjacent sectors, uses understanding of product benefit to help drive sales and product roadmap.

  • Understanding of wider industry context: You have a detailed knowledge of competitive marketplace and the historical context of how the problem and solutions for it have emerged over time.

  • Understanding impact and benefits of solving the problem: You can quantify the long term benefits of using the product in a sound, evidence backed way.

Level 5

Is considered industry expert in the area of the product.

  • Understanding of wider industry context: You are regarded as an industry veteran with detailed understanding of wider industry context and has insightful ideas of how the industry will change in the future.

  • Understanding impact and benefits of solving the problem: You use your understanding of potential impact to inform non-obvious decisions around product strategy, target market and pricing.

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