Brand
By Clearleft
Create, adapt or interpret brand guidelines and translate them into tangible artefacts and experiences.
Level 1
(Beginner) Can demonstrate a theoretical understanding of brand, including visual identity and tone of voice.
Level 2
(Novice) Is capable of interpreting brand guidelines to generate assets and content within an established design language or system.
Level 3
(Intermediate) Builds upon and extends brand guidelines, design languages and visual identities with new digital assets and content.
Level 4
(Expert) Evolves brands by identifying, establishing, and embedding new design systems, visual identities or tone of voice.
Level 5
(Master) Is adept at strategically shaping and defining new brands, including the creation of visual identity and/or tone of voice from scratch.