Analytics focus

By Intercom

PMs use data to inform decision-making and uncover new product opportunities for Intercom.

Level 1

Relies on Analytics guidance to anchor decisions in data. Needs support to evaluate and inform the story they tell from the numbers. Relies on Analytics guidance to understand how data insights might impact product strategy. Needs support to seek data insights. Needs support to understand FUARE metrics for all areas of their product/use case and use that data to inform decision-making. Needs support to define success metrics for Intermissions

    Level 2

    Anchors decisions in data. Uses data insights to evaluate and inform the story they tell. Partners effectively with Analytics to understand how data insights might impact product strategy. Can independently seek basic data insights. Understands FUARE or similar usage metrics for all areas of their product/use case and uses that data to inform decision-making. Proactively identifies metrics to track and measure customer and business benefit for Intermissions. Partners effectively with Analytics to refine these.

      Level 3

      Anchors decisions in data. Uses data insights to evaluate and inform the story they tell. Uses data insights to inform product strategy and partners effectively with Analytics to define the analysis we need. Can independently seek and evaluate their own data insights. Is recognised internally as the ‘go to’ person for analytics insight for their area of product. Understands FUARE metrics for all areas of their product/use case and uses that data to inform decision-making. Defines metrics to track and measure customer and business benefit for Intermissions. Proactively identifies relevant Winning Strategy or relevant strategic metrics and partners effectively with Analytics to refine these.

        Level 4

        Data driven. Can effectively define the analysis we need, independently seek and evaluate data insights to inform product strategy. Partners effectively with Analytics to uncover new insights that help drive product strategy. Is recognised internally as the ‘go to’ person for analytics insight for their area of product. Drives improvements in how we work with Analytics. Understands FUARE metrics for all areas of Intercom and actively uses that data to identify new opportunities. Defines metrics to track and measure customer and business benefit for Intermissions and relevant Winning Strategies.

          Level 5

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