Seeks to understand product area strategy. Typically works alongside a PM on a part or component of product strategy. Contributes and influences at the team level.

Responsible for shaping product area strategy with close support from a manager. Can create/clarify strategy within unambiguous areas with guidance. Contributes and influences at the group level.

Responsible for shaping product area / use case strategy with light support from a manager. Can create/clarify strategy within ambiguous areas with limited guidance. Contributes and influences across groups of teams.

Responsible for shaping the most ambiguous & impactful strategies across teams, decomposing them and giving teams dedicated remits Can create/clarify strategy within very ambiguous areas with no guidance. Contributes and influences at company level.