Review About Face to understand IxD. Learn Gestalt Principles. Deliver UI that follows our fundamentals.

Optimize for coherent task completion. Choose logical UI patterns. Deliver polished visual design and transitions.

Create simple, elegant solutions to complex interaction problems. Raise the design bar with beautiful, modern UI.

Master interaction design and help/train others. Raise the design bar by creating innovative UI.

Invent the future of interaction design. Raise the design bar by upleveling others in their skills, tooling, & practice.