Awareness of what’s happening with our competitors and within our industry for their use case area.

Aware of what’s happening with our competitors and within our industry for their use case area. Is able to analyse the problems our competitors are solving and use this to inform product strategy.

Understands the competitor landscape and industry trends for their use case and is the ‘go to person’ for competitor insight. Uses this insight to inform product strategy and identify sustainable competitive advantages for their use case. Is deeply curious about their product area - not because they have to but because they want to.

Understands the competitor landscape and industry trends across a range of use cases. Thinks proactively about this competitor insight to uplevel the team’s thinking and to inform product strategy. Can identify sustainable competitive advantages across a range of use cases. Is deeply curious about a range of product areas - not because they have to but because they want to.