Templates
Skill

Communication (Product Management)

PMs inspire and motivate others to work towards a clear, compelling vision. They communicate clearly, concisely and assertively. And by building confidence, through being opinionated and persuasive.

Communication (Product Management)

Level 1

Communicates with the team frequently and consistently. Ensures the team are aware of initiatives and priorities. Pro-actively seeks information that might help the team communicate more effectively.

Level 2

Communicates with the team, product leadership and key stakeholders frequently and effectively. Can take a variety of diverse inputs and synthesise these into a compelling story. Ensures all involved are aware of the team strategy, initiatives and priorities. Actively works to ensure their product team is aligned and engaged.

Level 3

Communicates with the team, product leadership and key stakeholders frequently and effectively. Can clearly, concisely and assertively articulate the problems being solved, the roadmap, its benefits and tradeoffs. Can take a variety of diverse inputs and synthesise these into a compelling vision and goals. Able to anticipate common feedback and address it proactively. Actively works to ensure teams are aligned and engaged. Develops an opinion and can argue persuasively without being defensive or combative.

Level 4

Crafts a clear narrative to gain buy-in and inspire others. Sets clear context and framing, shares thinking, uses reasoning, rational, and enthusiasm when communicating. Takes a strong stand and builds confidence. Actively works to ensure teams are aligned and engaged. Improves how we communicate and helps others to improve how they communicate through defining best practices. Expresses their opinion externally, through writing for the blog and speaking regularly.

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