Understands basic utility of the product.

Understands product area of focus, how it fits into the overall business, and sometimes makes improvement suggestions for it.

Thoroughly understands the business model in relation to their current product focus area. Sometimes participates in roadmap feedback with product team. Looks for opportunities to simplify product & technical design.

Evaluates and creates new product features in collaboration with the product team. Regularly participates in the creation of the team roadmap and ensuing feedback. Simplifies product and technical design through proactive conversations.

Recognizes product opportunities and differentiators in relation to the competition. Often helps refine roadmaps across teams based on technical strategy & constraints. Helps to define & create new product abilities by changing technical strategy or constraints.

Actively seeks to create or redefine roadmaps across the organization with product & business counterparts.